Case study · Musosoup · Scaling 1→100
Redesigning checkout to lift new-customer conversion from the 20s to the 30s %.
As Design Lead for a marketplace of 85,000 artists and 3,000+ curators, I redesigned checkout and the order of the funnel. I led a second designer and built the product with the three co-owners, one of them the lead developer.
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01 — In short
Challenge
Artists paid before anyone reviewed their music, and new-customer conversion sat in the 20s %.
What I did
Led a second designer, in a triple leadership with the three co-owners. Redesigned checkout, proposed apply first and pay after approval, and built the design system behind the AI-assisted rebuild.
Result
Conversion moved into the 30s %, and apply-first became the key change in the platform rebuild.
20s → 30s %new-customer conversion
$5–10ka month, as sized by the founder
30%of customers resubmit: a storage upsell
02 — Decisions
Three calls behind the numbers.
Redesign checkout
New-customer conversion moved from the 20s into the 30s %.
Apply first, pay after approval
Artists pay only for a yes. It became the key change in the platform rebuild.
A media library for the 30% who come back
Tracks and assets stay ready for the next campaign; extra storage is a paid upgrade.
03 — Shipped
In their words
Marko has been instrumental in helping us completely redesign our platform over the past year. Beyond creating an exceptional design system and UX, he helped shape our product vision, introduced processes that transformed how we approach product design and development, and consistently challenged us with thoughtful ideas and strategic thinking. … I couldn’t recommend Marko more highly.
Peter JacksonCo-founder, MusosoupRecommendation on LinkedIn (opens in a new tab)